Business The Richard Branson Way: 10 Secrets Of The World’s Greatest Brand Builder

Name: Business The Richard Branson Way: 10 Secrets Of The World's Greatest Brand Builder
SKU: 9781841127644
Price: 15.5240 EUR
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By (author) Des Dearlove, By (author) Des Dearlove

€16.30

SKU: 9781841127644

ISBN: 9781841127644

Book Format: Paperback / softback

Pages: 188

Dimensions: 13.6 × 1.1 × 21.7 cm

Information about this book

Description

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services.

Additional information

Format Paperback / softback | 188 pages
Dimensions 13.6 × 1.1 × 21.7 cm | 242
Publication Date 02 March 2007
Publisher John Wiley and Sons Ltd
Publication City/Country United Kingdom
Edition 3rd Revised edition

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Des Dearlove

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Steve Coomber

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