Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential By America’s Master Communicator

Name: Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential By America's Master Communicator
SKU: 9780714863481
Availability: InStock

By (author) George Lois,

€2.00

An indispensable guide to creative success by the original Mad Man, George Lois.

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SKU: 9780714863481

1 in stock

advertising advice book branding business communication creativity decison making design guide Handbook innoviate ideas mad men marketing masterclass self-help self-improvement visual arts

ISBN: 9780714863481

Book Format: Paperback / softback

Pages: 176

Dimensions: 12 × 1.2 × 17.8 cm

Additional information

Format Paperback / softback | 176 pages
Dimensions 12 × 1.2 × 17.8 cm | 243
Publication Date 13 March 2012
Publisher Phaidon Press Ltd
Publication City/Country United Kingdom

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About the author

George Lois

1 Published Books

George Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He w ent on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon's $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.

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