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General Books

The Blackwell Encyclopedic Dictionary Of Marketing

Name: The Blackwell Encyclopedic Dictionary Of Marketing
SKU: 9780631214854
Availability: InStock

Edited by Barbara R. Lewis, Edited by Dale Littler

€35.71

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

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SKU: 9780631214854

1 in stock

blackwell clear commissioned concepts contemporary dictionary encyclopedic entries expert explanations fastchanging field informative key minute newcomer presentations provides reference standard students succinct whole

ISBN: 9780631214854

Book Format: Paperback / softback

Pages: 284

Dimensions: 17.2 × 1.5 × 24.3 cm

Additional information

Format Paperback / softback | 284 pages
Dimensions 17.2 × 1.5 × 24.3 cm | 508
Publication Date 19 March 1999
Publisher John Wiley and Sons Ltd
Publication City/Country United Kingdom
Edition 2nd edition

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About the author

Dale Littler

1 Published Books

Barbara R. Lewis is Senior Lecturer in Marketing at the Manchester School of Management, UMIST. She has published widely on marketing issues in the services sector, and her present research activities relate to customer care and service quality, and consumer behavior in the services sector. Dale Littler is Professor of Marketing at the Manchester School of Management, UMIST. He has published exte nsively on various aspects of strategic marketing and new product development and his current research is focused on customer behavior towards innovative products and services.

Barbara R. Lewis

1 Published Books

books by Dale Littler

General Books