Category:

Managing Innovation: Integrating Technological, Market And Organizational Change

By (author) Joe Tidd, By (author) Joe Tidd

54.69

SKU: 9780470093269

ISBN: 9780470093269

Book Format: Paperback / softback

Pages: 600

Dimensions: 17.2 × 24.6 cm

Information about this book

Description

Provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. It aims to integrate the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations.

Additional information

  • Paperback / softback | 600 pages
  • 17.2 × 24.6 cm | 1142
  • 24 March 2005
  • John Wiley and Sons Ltd
  • United Kingdom
  • 3rd Revised edition

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