Additional information
- Paperback / softback | 576 pages
- 19.6 × 2 × 26.5 cm | 1059
- 14 May 2025
- Pearson Education Limited
- United Kingdom
- 9th edition
€76.46 €82.22
ISBN: 9781292738086
Book Format: Paperback / softback
Pages: 576
Dimensions: 19.6 × 2 × 26.5 cm
Dave Chaffey is a digital marketing consultant and co-founder of the marketing learning platform SmartInsights.com. Dave has been a visiting lecturer on Digital Marketing and E-Commerce courses at different universities, including The University of Leeds, University of Portsmouth, Manchester Metropolitan University, Cranfield, Warwick, and the Institute of Direct and Digital Marketing. Fiona Ell is-Chadwick is a Senior Lecturer in Marketing at Loughborough University of Business and Economics as well as academic retail and marketing consultant and author. Majd AbedRabbo is a Senior Lecturer in Digital Marketing at University of the West of Scotland's London Campus after previously holding teaching positions at University of Loughborough and the Princess Sumaya University for Technology, Jordan. Beyond academic career, Majd is an omnichannel marketing consultant for several SMEs worldwide.
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