DIGITAL MARKETING INTEGRATING STRATEGY
Category:

DIGITAL MARKETING INTEGRATING STRATEGY

By (author) Ira Kaufman, By (author) Chris Horton

€55.76 €61.96

SKU: 9781138497283
Tags:

ISBN: 9781138497283

Book Format: Paperback / softback

Pages: 486

Dimensions: 24.1 × 19 cm

Information about this book

Additional information

  • Paperback / softback | 486 pages
  • 24.1 × 19 cm | 1160
  • 29 June 2023
  • Taylor & Francis Ltd
  • United Kingdom
  • 2nd edition

Reviews

There are no reviews yet.

Be the first to review “DIGITAL MARKETING INTEGRATING STRATEGY”

Your email address will not be published. Required fields are marked *

About the author

Mariusz Soltanifar

1 Published Books

Ira Kaufman uses his 45 years of business experience to challenge leaders, entrepreneurs, and students to discover sustainable solutions that fuel purposeful impact. He earned his PhD in marketing from Northwestern's Kellogg School of Management, and his company, Entwine Digital, works with midsize organizations and multinationals to design values-based, impact-driven strategies and train World Cl ass Leaders. Chris Horton gained his master's degree from the University of St. Andrews in Scotland. He has spent the last 25 years as a business and marketing consultant for various organizations ranging from small businesses to Fortune 500 enterprises. Mariusz Soltanifar is a corporate entrepreneurship and innovation researcher and a marketing lecturer based in the Netherlands. He serves as a marketing consultant in the area of international marketing, digitization, sustainability, and purpose-driven business models.

Show more

Ira Kaufman

1 Published Books