Change Ahead: How Research And Design Are Transforming Business Strategy

About the author

Carola Verschoor

1 Published Books

Carola Verschoor is the founder of GROH! (www.groh-innovation.com) She is an innovator, growth agent, brand builder, creative doer, marketing strategist and foodie. Her natural habitat is where innovation, marketing and design intersect. Carola loves challenges and believes that growth is achieved through a healthy mix of creativity, daring to believe in new possibilities, business-sense and a pa ssion for making things work. In her practice at GROH! she supports clients in getting through the "Grrrr" of change and into the "Ooohhh!" of suprising, creative results to business problems. Carola has worked for over 20 years for and with some of the world's largest branded goods companies, including: Kraft Foods, The Coca-Cola Company, Danone, Ahold, Spadel, Sara Lee, FrieslandCampina, DSM, Philips and KPN among others. She resides in The Netherlands with her husband and children.

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