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Essentials Of Marketing

Name: Essentials Of Marketing
SKU: 9781292429533
Availability: InStock

By (author) Jane Martin, By (author) Jim Blythe

€60.71

A thorough insight into the core marketing concepts using real-life examples.

Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

SKU: 9781292429533

7 in stock

ISBN: 9781292429533

Book Format: Paperback / softback

Pages: 384

Dimensions: 19.6 × 1.5 × 26.2 cm

Information about this book

Product Details

Additional information

Format Paperback / softback | 384 pages
Dimensions 19.6 × 1.5 × 26.2 cm | 720
Publication Date 03 March 2023
Publisher Pearson Education Limited
Publication City/Country United Kingdom
Edition 8th edition

About the author

Jim Blythe

5 Published Books

Jane Martin is a senior lecturer in marketing and Marketing Programme Leader at the University of Chester. She has taught in universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years. Professor Jim Blythe is the author of 18 textbooks and over 5 0 journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled and holds a private pilot's licence.

Jane Martin

3 Published Books

books by Jim Blythe

General Books