Hooked: How To Build Habit-Forming Products

Name: Hooked: How To Build Habit-Forming Products
SKU: 9780241184837
Availability: InStock

By (author) Nir Eyal,

€18.20

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

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SKU: 9780241184837

1 in stock

advertising atomic habits: an easy business books consumer behaviour consumerology Customer customer service design do hard things entrepreneur basics gervase phinn get rich Good Me Bad Me graphic design guarded addiction leadership marketing Nonfiction philip glass primary curriculum product product marketing Products rich dad rory sutherland technology the phone addiction the stories you tell value proposition design will it make the boat go faster

ISBN: 9780241184837

Book Format: Hardback

Pages: 256

Dimensions: 13.5 × 2.4 × 20.5 cm

Additional information

Format Hardback | 256 pages
Dimensions 13.5 × 2.4 × 20.5 cm | 321
Publication Date 06 November 2014
Publisher Penguin Books Ltd
Publication City/Country United Kingdom

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About the author

Nir Eyal

2 Published Books

Nir Eyal is the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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