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Surrounded By Idiots: The Four Types Of Human Behaviour And How To Effectively Communicate With Each In Business (And In Life)

By (author) Thomas Erikson

15.40

Thomas Erikson introduces a simple yet powerful system for understanding human behavior using four color-coded profiles: Red (dominant), Yellow (social), Green (stable), and Blue (analytical). He explains how these different personality types communicate, stay motivated, and handle conflict. By identifying the “color” of colleagues and friends, readers can adapt their own communication style to avoid misunderstandings and work more effectively with everyone around them.

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SKU: 9781785046209

4 in stock

ISBN: 9781785046209

Book Format: Paperback / softback

Pages: 400

Dimensions: 12.8 × 2.4 × 19.6 cm

Information about this book

Additional information

  • Paperback / softback | 400 pages
  • 12.8 × 2.4 × 19.6 cm | 281
  • 28 August 2025
  • Ebury Publishing
  • United Kingdom

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About the author

Thomas Erikson

8 Published Books

Thomas Erikson is a Swedish behavioural expert, bestselling author and active lecturer, who has worked with countless companies including IKEA, Coca Cola, Microsoft, Volvo and KIA Motors. Surrounded by Idiots (Omgiven Av Idioter) has become a runaway bestseller, selling over 3 million copies worldwide and having been translated into 55 languages. Together, his books have sold more than 10 million copies worldwide.

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