The Choice Factory: 25 Behavioural Biases That Influence What We Buy

Name: The Choice Factory: 25 Behavioural Biases That Influence What We Buy
SKU: 9780857196095
Availability: InStock

By (author) Richard Shotton,

€20.99

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

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SKU: 9780857196095

1 in stock

advertising behavioural science branding business strategy marketing Nudge psychology

ISBN: 9780857196095

Book Format: Paperback / softback

Pages: 220

Dimensions: 13.9 × 1.5 × 21.5 cm

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Additional information

Interest Age From 18 years
Format Paperback / softback | 220 pages
Dimensions 13.9 × 1.5 × 21.5 cm | 356
Publication Date 12 February 2018
Publisher Harriman House Publishing
Publication City/Country United Kingdom

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About the author

Richard Shotton

1 Published Books

Richard is the Founder of Astroten, a consultancy that applies findings from behavioural science to marketing.Richard was Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards.He started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before moving into research.R ichard is interested in how findings from behavioural science can be applied to advertising. He writes about the behavioural experiments he runs for titles such as The Drum, Campaign, WARC, Admap and Mediatel. He tweets about the latest social psychology findings from the handle @rshotton.

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