PRINCIPLES OF MARKETING EUROPEAN 8TH ED
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PRINCIPLES OF MARKETING EUROPEAN 8TH ED

By (author) Philip Kotler, By (author) Gary Armstrong

€84.70 €91.07

SKU: 9781292269566

23 in stock

ISBN: 9781292269566

Book Format: Paperback / softback

Pages: 720

Dimensions: 20.8 × 2.5 × 27.4 cm

Information about this book

Additional information

  • Paperback / softback | 720 pages
  • 20.8 × 2.5 × 27.4 cm | 1500
  • 21 November 2019
  • Pearson Education Limited
  • United Kingdom
  • 8th edition

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About the author

Philip Kotler

5 Published Books

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is a Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Departme nt and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is a Professor of Marketing at Alliance Manchester Business School, University of Manchester, and an Associate Editor for the Journal of Business Research.

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Lloyd Harris

2 Published Books