A Social Strategy: How We Profit From Social Media

Name: A Social Strategy: How We Profit From Social Media
SKU: 9780691153391
Price: 26.6190 EUR
Availability: BackOrder

By (author) Mikolaj Jan Piskorski,

€27.95

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. This title provides the key to how companies can leverage social platforms to create a sustainable competitive advantage.

SKU: 9780691153391

advertising American Express blog Blogger (service) Business model Business value competition Competitive advantage Consideration Credit card Customer Customer acquisition cost Customer retention Dennis Crowley Digital strategy Disadvantage Discounts and allowances EBay economics EHarmony Elliot Schrage email Employment Facebook Foursquare Friendster Harvard Business Review Harvard Business School Internet forum Internet relationship Jimmy Wales Kenji Kasahara LinkedIn Mark Pincus Market failure marketing Meetup (website) Mixi Myspace nike OkCupid Online and offline Online dating service organization PayPal Percentage Popularity Positioning (marketing) Profit (economics) Reid Hoffman Retail Sam Yagan Scott Heiferman Search cost Social cost Social Solutions sociology Spouse Startup company Strategic management Subscription business model Trade-off Transaction cost twitter Virtual world Web traffic website Willingness to pay Yelp Zynga

ISBN: 9780691153391

Book Format: Hardback

Pages: 288

Dimensions: 15.2 × 23.5 cm

Additional information

Format Hardback | 288 pages
Dimensions 15.2 × 23.5 cm | 567
Publication Date 25 May 2014
Publisher Princeton University Press
Publication City/Country United States

Reviews

There are no reviews yet.

Be the first to review “A Social Strategy: How We Profit From Social Media”

About the author

Mikolaj Jan Piskorski

1Published Books

books by Mikolaj Jan Piskorski

General Books

A Social Strategy: How We Profit From Social Media

Mikolaj Jan Piskorski

€27.95 Read more

Most Popular

STARTING SHAKESPEARE

Most Popular

ABACUS LEVEL 2 SSM EURO EDITION